Project Overview I’m launching Superfood Mastery, a new digital wellness brand that transforms my existing library of superfood recipes and cookbooks into a thriving online business. I need an experienced digital brand + marketing freelancer (or small team) to help me set up and launch Superfood Mastery — creating a visually stunning brand, digital product offerings, and marketing foundation. About Me I’m a restaurateur, culinary director, and author of three published cookbooks: Black Rice: The Ultimate Superfood Organic Fusion: Conscious Food for the Mind, Body & Soul Turmeric: The Queen of Spice I also have a collection of superfood recipes in PDF format ready to use as digital content. Project Goals Build a recognizable digital brand in the health and wellness space Launch a website that converts traffic into email subscribers and digital product sales Create 1–2 ready-to-sell digital products (ebooks, guides, or mini courses) Prepare for future scaling (online course, affiliate partners, community memberships) Scope of Work 1. Branding & Positioning Create logo, fonts, and color palette Define brand voice, tagline, and key messaging 2. Website Setup Build on Squarespace, Shopify, or Kajabi Include landing page, about page, blog/recipes, and product sales page Integrate email signup and automated welcome sequence 3. Digital Product Creation Repackage my recipes and PDFs into: 1 superfood ebook or meal plan 1 short online course or digital guide Design and upload products to sell online 4. Social Media Launch Plan Create templates and a 30-day content plan for Instagram, TikTok, and Pinterest Optimize profiles and bio links 5. Email Marketing Set up ConvertKit or Flodesk Create automated email funnel (freebie → nurture → product offer) Deliverables Brand kit (logo, colors, fonts, templates) Fully functional website with lead magnet 1–2 digital products ready to sell Email funnel + simple social content plan Timeline 6 weeks total (3 milestones): Branding & Strategy (Weeks 1–2) Website + Product Setup (Weeks 3–4) Marketing Funnel + Launch Plan (Weeks 5–6) Budget Up to $2,000 AUD total, milestone-based payments (Flexible for top-tier expertise or all-in-one support) Ideal Freelancer Experience in digital brand launches (preferably wellness, food, or lifestyle) Proficient in Kajabi, Squarespace, or Shopify Skilled in Canva, Adobe, or Figma for design Understanding of sales funnels and digital marketing Bonus: Passion for nutrition, health, and conscious living How to Apply: Please include: Links to similar brand or digital product projects you’ve launched Platforms you specialize in (e.g., Kajabi, Squarespace, ConvertKit) A short idea of how you’d approach launching Superfood Mastery