My social-media channels are pulling in attention, but the journey from first click to qualified lead still feels clunky. I need a fresh set of eyes—and skilful hands—to streamline every touchpoint across the platforms I actively use: Facebook, LinkedIn, Instagram and TikTok. Today the process involves ad campaigns that drive traffic to landing pages, a mix of in-app forms, and follow-up messages sent through both native tools and an external CRM. Results are inconsistent, and I suspect gaps in audience targeting, offer sequencing and data tracking are to blame. Your task is to audit what exists, uncover bottlenecks, then redesign and implement a more efficient lead funnel—from initial engagement right through to a warm, sales-ready prospect. Key deliverables • Comprehensive audit report pinpointing friction points within each platform’s current flow • Optimised capture mechanisms (e.g. revised lead forms, stronger hooks, clearer CTAs) tailored separately for Facebook, LinkedIn, Instagram and TikTok • An automated nurturing sequence that blends platform messaging with my CRM email logic, complete with timing, copy and trigger rules • Tracking framework set up in Meta Business Suite, LinkedIn Campaign Manager, Instagram Insights and TikTok Ads, tied to Google Analytics so I can view source-level attribution at a glance • Brief loom-style walkthrough showing the new end-to-end funnel and how to iterate on it Acceptance criteria 1. Lead-capture cost reduced by at least 20 % within four weeks of launch (benchmarked against current averages) 2. All contact records correctly tagged with source, campaign and creative identifiers inside the CRM 3. Automated sequence hits at least a 25 % open rate and a 5 % click-through rate during the first month Tools in play right now include Meta Ads Manager, LinkedIn Lead Gen Forms, Instagram Lead Ads, TikTok Ads Manager, Zapier and HubSpot. If you have preferred alternatives or add-ons—especially for analytics or A/B testing—explain why and how they improve the stack; I’m open to change so long as reporting remains crystal clear. Timeline is flexible, but I’d like the audit completed within the first week so implementation can begin immediately after. Let’s turn these social clicks into consistent, high-quality leads.