My women’s-wear Shopify store is ready for a conversion-focused facelift. The work centres on two areas: refining the theme so every page feels on-brand and intuitive, and incorporating proven high-converting apps that lift average order value, email capture, and social proof without bloating load times. Theme tweaks should cover layout polishing, mobile-first adjustments, colour and typography alignment with our style guide, plus any quick-load tricks that keep Core Web Vitals in the green. Visual consistency is crucial; banners, CTA buttons, and product page sections have to echo the brand’s contemporary, feminine tone. Once the look is locked, I want the right mix of apps seamlessly installed and configured—think automated email flows (e.g. Klaviyo or Omnisend), smart upsell / cross-sell widgets (ReConvert, Vitals, etc.), review aggregation (Judge.me, Loox, or Yotpo), and any lightweight extras that encourage wish-listing, sticky add-to-cart or live chat. I’m open to your recommendations as long as the performance impact stays minimal. Deliverables • Updated theme files pushed to a staging branch and then live • Installed & fully configured apps with settings documented • Test orders and QA report confirming responsiveness, checkout flow, and analytics tracking • Quick hand-over call or screen-share to walk me through the changes Acceptance occurs when the live site reflects the new design, apps run error-free, and Google PageSpeed stays in the “good” range on mobile. If you have a portfolio of fashion or lifestyle Shopify builds, point me to it in your bid so I can see your aesthetic in action.