New Shopify Website With B2B + B2C Functionality — Data Structure Modelled After Safepak We are looking for an experienced Shopify developer with strong SEO expertise to build a completely new Shopify website for our company, Max Global Products ( www.maxglobalproducts.com.au ). The goal is to create a professionally designed, conversion-focused store with both B2C retail and B2B wholesale functionality. While the visual design of the new website does not need to match Safepak, the underlying data structure, product categorisation, tagging system, filtering logic, and sitemap architecture should be closely modelled after — or improved upon — the following reference site: [https://www.safepak.com.au/](https://www.safepak.com.au/) This structure is proven, scalable, and ideal for managing a large and expanding product catalogue. The new site will include more products than our current website, so a full migration is not required. Only selected B2B data and critical SEO elements need to be migrated. --- Project Goals Build a new Shopify store with a modern, high-quality, conversion-focused design Implement both B2C and B2B functionality, including secure wholesale login and customer-specific pricing Model the product taxonomy, tagging system, filters, collections, and sitemap on Safepak’s structure to ensure scalable and intuitive navigation Add an expanded product catalogue with clean, consistent data and advanced filtering Migrate existing B2B customer accounts and pricing from our current website Set up complete SEO foundations to ensure strong organic visibility from launch --- Key Deliverables 1. Shopify Store Development Custom Shopify theme setup and branding Homepage, navigation, collection pages, product pages, cart and checkout Advanced product filtering and search using Safepak-style tags, attributes, and collections Payment, shipping, tax, and location settings configured correctly 2. B2B Functionality Secure B2B login portal Customer-specific pricing or tier-based pricing rules Ability to restrict specific collections or products to wholesale users Optional features may include: Quote request system Minimum order quantity rules Quick order or bulk order form 3. Product and Data Structure Setup Build a robust tagging and categorisation system similar to Safepak Create a scalable sitemap and logical collection hierarchy Import an expanded product catalogue via CSV Apply consistent product naming, tags, filters, attributes, and metafields 4. SEO Setup and Partial Migration Key on-page SEO elements including titles, meta descriptions, alt text, and headings Create clean, SEO-friendly URLs and page structures Implement structured data using schema markup Set up 301 redirects to preserve SEO equity Generate and submit sitemap to Google Search Console 5. Testing and Launch Full mobile and desktop QA testing B2B and B2C checkout testing Speed and performance optimisation Google Analytics 4 and Google Search Console setup 6. Final Documentation Explanation of all theme customisations Instructions for managing product data, tags, filters, and collections B2B customer and pricing management guide SEO best-practice recommendations for ongoing maintenance Success Criteria A modern, fast, and high-performing Shopify store Clean, scalable data structure modelled after Safepak Seamless B2B and B2C workflows Strong SEO foundation with preserved visibility for priority keywords Fully documented system that can be managed internally post-launch --- Required Developer Skills Shopify development and Liquid customisation Proven experience with Shopify B2B and wholesale implementations Strong technical and on-page SEO expertise Advanced product catalogue structuring using tags, metafields, filters, and collections Ability to analyse reference sites and improve upon existing structures