I need a smart, performance-oriented refresh of my existing website rather than a ground-up rebuild. The scope is a partial redesign that touches the Homepage, all key Product pages, and the Contact page. Visual polish matters, but the real objective is to weave solid on-page SEO into every element so rankings improve naturally and sustainably. Here’s what success looks like to me: • Contemporary, consistent visuals across the three page types that load fast on mobile and desktop. • Clean semantic HTML, tightened headings, schema markup where it helps, and internal links that make sense for both users and crawlers. • Organic, marketing-ready copy—no keyword stuffing—aligned with the brand voice and written to persuade while still answering search intent. • Clear calls-to-action and well-placed tracking pixels so I can measure performance marketing campaigns right away. • A hand-off document outlining what was changed, which keywords are being targeted, and any next-step technical tweaks I should schedule. If you can balance design flair with real SEO know-how and keep the tone genuinely human, we’ll be a great fit.