I’m ready to launch a full-scale Shopify store for physical products and need someone who can take me from a clean account to a polished, conversion-ready site. The catalogue will exceed 200 SKUs, so clean architecture and streamlined product management are critical. Here’s what I need done: • Configure theme, menus, collections, filters and search with scalability in mind. • Bulk-import the entire product range (images, variants, tags, SEO data) and set up an inventory management system that keeps stock levels accurate in real time. • Activate and style native product reviews so social proof is visible on every product page. • Create discount code functionality and simple promotion workflows I can run myself after launch. • Optimise for mobile, speed and on-page SEO, then hand over with clear guidance so I can operate the store confidently. If you’re comfortable building large Shopify catalogues and automating inventory while keeping the user experience slick, let’s talk timelines and milestones.