Design a website for The London Funeral Choir. Londonfuneralchoir.com Below is a practical website brief + page-by-page design plan for londonfuneralchoir.com (The London Funeral Choir), modelled on the structure and conversion flow used by The London Funeral Singers site (clear offer → listen → pricing → about → FAQs → enquiry). � London Funeral Singers +4 1) Project summary Website name: The London Funeral Choir Domain: londonfuneralchoir.com Purpose: Help families and funeral directors quickly and calmly book a professional choir (and optional soloist/organist/instrumentalists) for funeral services in London and beyond. Primary actions (CTAs): “Check availability” “Request a quote” “Call / WhatsApp” “Listen to the choir” Reference model: London Funeral Singers uses trust signals (reviews/press), simple navigation (Listen, Pricing, About, FAQs), and supportive guidance content. � London Funeral Singers +2 2) Target audiences Bereaved families planning a funeral / memorial Needs: reassurance, clarity, fast answers, examples of music, transparent pricing, gentle tone. Funeral directors & celebrants Needs: reliability, punctuality, quick booking process, invoice-friendly payment, clear logistics. Venues (churches/crematoria) Needs: professional conduct, appropriate repertoire, minimal setup fuss. 3) Brand & tone Brand feel: calm, dignified, warm, discreet, premium-but-not-flashy. Tone of voice: compassionate, confident, practical. Short sentences. No salesy language. Visual direction: Colours: off-white / warm grey, charcoal text, one muted accent (deep green / navy). Typography: elegant serif for headings, clean sans for body. Photography: tasteful venue details, sheet music, close-ups of hands/candles/flowers; avoid anything “performer promo”. 4) Site architecture (sitemap) Keep it simple (5–7 main items): Home Listen Packages & Pricing How it works Repertoire About FAQs Contact / Enquiry (Blog/Guides optional later: “Choosing funeral music”, “Hymns”, “Modern songs”, etc. The reference site leans on guidance articles to help uncertain families. �) London Funeral Singers +1 5) Page-by-page design & content Home (single goal: enquiry) Above the fold: H1: “A professional choir for funerals in London” Sub: “Beautiful live music, thoughtfully delivered. Choir, soloists, organists and instrumentalists available.” CTAs: Check availability + Listen Trust strip: “5-star reviews” + “Trusted by families and funeral directors” (add logos only if real) Sections: How it works (3 steps) Enquire → Choose music → We liaise with venue & officiant Packages snapshot (3 cards) Choir / Small ensemble / Soloist + accompaniment (mirrors the clarity of the reference pricing page). � London Funeral Singers Featured audio clips (3 short tracks) Reviews (3–6 quotes) (reference site foregrounds reviews strongly). � London Funeral Singers +1 FAQ teaser (3 common questions) Final CTA banner: “Tell us the date and venue — we’ll respond quickly.” Listen Goal: let visitors feel confident fast. Layout: Intro paragraph: “Short samples recorded live.” Filters: Classical / Hymn-leading / Contemporary / Sacred / Instrumental collaborations Each track card: Title, style, ensemble size, duration, “Request this piece” (Reference site has a dedicated Listen page and uses it to drive booking confidence. �) London Funeral Singers Packages & Pricing Goal: remove anxiety and reduce back-and-forth. Structure (example tiers): Full Choir (8–12 voices): 2 featured pieces + hymn-leading Small Choir (4–6 voices): 1–2 pieces + optional hymn-leading Soloist: 1 piece + optional hymn-leading Add-ons: organist/pianist, instrumentalist, bespoke arrangement, extra piece(s), travel outside London Include: “What affects price?” (distance, rehearsal, bespoke arrangements) (reference FAQs highlight these factors). � London Funeral Singers +1 Clear “Request a quote” CTA after each tier. How it works Goal: show professionalism and calm logistics. Sections: Booking timeline (48h / 1–2 weeks / last-minute) On the day: arrival time, rehearsal, coordination with officiant Venue notes: organ/piano availability, sound checks, crematorium rules What we need from you: date, time, venue, favourite music, whether congregational hymns Repertoire Goal: inspire without overwhelming. Use curated lists: Most-requested classical Most-requested hymns Contemporary/film/West End (if offered) Spiritual/gospel (if offered) “We can learn a special request” (with a note on lead time) Add a gentle disclaimer: “Some venues restrict amplified music; we’ll advise.” About Goal: trust. Include: Who you are (short bio, experience, approach) “How we choose singers” (auditioned, professional standards) Values: discretion, punctuality, sensitivity (The reference site uses founders + experience numbers + reassurance. �) London Funeral Singers +1 FAQs Goal: answer the questions that stop someone enquiring. Must-haves: Availability / short notice How many pieces? Can you lead hymns? Do you work with celebrants / funeral directors? What do you need from the venue? Travel areas Payments / invoicing / VAT (if applicable) (Reference FAQs cover quote variables and availability. �) London Funeral Singers Contact / Enquiry Goal: easy completion on mobile. Form fields (minimum): Name Email / phone Date & time of service Venue name + postcode Service type (funeral / memorial / celebration of life) Music ideas (optional) Choir size preference (optional) Checkbox: “I’m a funeral director/celebrant” (optional) Also show: Phone number (click-to-call) Email address Typical response time (e.g., “same day” if true) 6) Conversion essentials (what makes it work) Persistent “Check availability” button in header on mobile Reviews visible early (home + pricing) � London Funeral Singers +1 Audio on every key journey (Home → Listen → Pricing → Contact) � London Funeral Singers Pricing ranges + explanation of variables (reduces form friction) � London Funeral Singers +1 7) Technical spec (simple + robust) Platform: WordPress (lightweight theme) or Webflow (cleaner design control) Core integrations: Form → email + Google Sheet/CRM Google Analytics + Search Console Spam protection (reCAPTCHA or equivalent) Performance: compressed images, lazy-load audio embeds Accessibility: high contrast, readable font sizes, keyboard navigable form 8) SEO basics (starter set) Primary keywords: “funeral choir London”, “choir for funeral”, “funeral singers London”, “memorial service choir” Core pages to optimise: Home, Listen, Pricing, Repertoire, FAQs, Contact Schema: LocalBusiness + Review snippets (only if genuine) 9) Deliverables checklist Sitemap + navigation labels Copy for each page (draft) Wireframes (mobile-first) Visual style guide (fonts/colours/buttons) Build + QA (forms, speed, mobile, audio) Launch + basic SEO setup