My website needs a thorough on-page SEO refresh so it can compete globally. The immediate focus is on two areas: first, researching high-value keywords for an international audience; second, weaving those terms naturally into titles, meta descriptions, headers, and body copy across every key page. Once the keyword set is final, I’ll need the existing content on each page tightened up for clarity, relevance, and proper density, while keeping the voice and branding intact. Updated metadata must be written for all main pages, and any obvious gaps in supporting content should be flagged so I can schedule future articles. Deliverables: • A spreadsheet of thoroughly researched primary and secondary keywords with search intent notes • Optimised meta titles and descriptions for every page, ready to paste into the CMS • Revised on-page copy (or clear edit suggestions) that integrates the new keywords seamlessly The work is finished when all pages pass basic on-page SEO audits (Yoast, Screaming Frog, or equivalent) without critical issues and the content reads naturally for a worldwide audience.