The goal is to drive sales of my physical product through a tightly-focused Google Ads strategy that runs simultaneously on the Search Network, Display Network, and YouTube. I already have the product page and basic brand assets; what’s missing is a results-oriented campaign plan, compelling ad creatives, and continuous optimisation to keep the cost-per-conversion low. Here is how I see the engagement working: • Campaign architecture – build out Search, Display, and Video campaigns with logical ad groups, keyword sets, audience segments, and placements that reflect each stage of the funnel. • Creative production – write high-quality text ads for Search, design responsive Display banners, and craft short YouTube video ad scripts (I’ll handle final video editing once scripts are approved). • Tracking & analytics – implement conversion tracking with Google Tag Manager and GA4 so every click, view and purchase is visible inside Ads reporting. • Launch & optimisation – roll the campaigns out in phases, run A/B tests, adjust bids, audiences, and creatives, and supply concise weekly performance summaries focused on ROAS. Acceptance criteria 1. All three campaign types are live and approved by Google. 2. Conversion tracking reports accurate data for at least one full day. 3. Initial optimisation pass shows clear next-step recommendations backed by numbers. If you have recent success promoting physical products on these exact Google Ads surfaces, your expertise will be invaluable here.