I’m taking our up-and-coming gymwear label to the next level with a dedicated online store that converts visitors into buyers. The site needs to feel as fresh as our leggings and tees: modern, clean, and distraction-free, with smooth navigation from product discovery to checkout. Core requirements • Full e-commerce setup: product catalogue, size/colour variants, inventory tracking, discount codes, cart, and secure checkout (Stripe and PayPal preferred). • Responsive design that looks equally sharp on phone, tablet, and desktop. • Fast load times and clear, studio-quality imagery to showcase each piece. • Back-end CMS so my team can add collections, swap hero banners, and run promotions without touching code. • Basic SEO foundations—clean URLs, meta tags, and schema for products—to help shoppers find us organically. • Launch support: testing across major browsers, training notes or a quick walkthrough video so we know where every setting lives. When you reply, share a couple of live e-commerce sites you’ve built that highlight a modern, clean aesthetic—fashion or activewear examples are a bonus. I’m aiming for a polished storefront that’s ready to start taking orders the moment we hit publish.