The project is straightforward—craft a memorable, scalable logo that captures my brand’s personality in a single glance. I haven’t locked myself into any specific style, palette, or medium yet, so you have broad creative room. Feel free to explore minimalist marks, bold modern word-marks, or a clever combination that works just as well on a website header as it does on printed collateral and social profiles. The Dawg on a Bone logo is a mascot-style emblem that blends playfulness with purpose. It uses a cheerful dog character to represent entrepreneurship, determination, and leadership for children. The mascot embodies the “dogged” pursuit of success while maintaining a friendly, uplifting tone. Visual Elements 1. Mascot/Icon Main Character: A smiling, cartoon-style dog holding a large bone in its mouth — symbolizing perseverance and reward. The dog wears a cap and shirt, giving a sense of youthful energy, mentorship, and readiness to work. Expressive eyes and an open-mouth smile help the mascot feel approachable and enthusiastic. Pose & Composition: The mascot’s head and paws rest playfully over the text banner, creating depth and balance. The bone is the central prop — a metaphor for achieving goals or “getting your prize.” 2. Typography Primary Text: “DAWG ON A BONE” uses bold, collegiate-style lettering, reflecting strength, teamwork, and education. The word “ON” is placed inside a circular element resembling a dog tag, tying back to the mascot theme. Secondary Text: “ENTREPRENEURSHIP & LEADERSHIP” appears on a curved ribbon banner below, indicating the program’s focus. “FOR CHILDREN FACING HEADWINDS” wraps around the top edge in uppercase — giving context to the organization’s mission. 3. Colors Primary Palette: Golden yellow: Optimism, energy, and motivation. Dark green: Growth, stability, and grounding. Accent Colors: Cream/Beige for warmth and friendliness. Brown tones for the dog, reinforcing natural, earthy warmth. Subtle black outlines for clarity and professional finish. What matters most is a clean concept grounded in strong typography, balanced spacing, and a color story that still looks crisp in black-and-white applications. Once the direction is approved, I’ll need: • Primary logo and an optional stacked or icon-only variant • Source files in vector format (AI/SVG), plus PNG and PDF exports • A brief style sheet showing color codes and recommended fonts Revisions should include at least two refinement rounds so we can fine-tune kerning, color tweaks, or minor layout shifts. If this aligns with your workflow, share a link to two or three logos you’re proud of and any thoughts on timelines for the initial concept draft.