My immediate goal is to boost brand visibility with a steady stream of original social media material, led by LinkedIn yet repurposed for Instagram and Facebook where it makes sense. The heart of the campaign will be well-researched, value-driven blog posts that position the brand as a thought leader; supporting photos, short videos, and snappy captions will amplify each article and keep the feeds lively between long-form pieces. Here’s how I see the workflow: • Turn topical ideas we agree on into publish-ready LinkedIn articles (600–1,000 words). • Extract key takeaways into photo carousels, 30-second vertical clips, and concise text posts for cross-platform sharing. • Schedule and post at optimal times, using native schedulers or tools. • Track basic engagement stats so we can tweak headlines, thumbnails, and post timing in real time. Please include examples of past work that show you can craft blog content and then translate it into multi-format social posts. If those samples demonstrate measurable reach or engagement growth, all the better.