HorizonESG.global is live, but the current copy and visuals are not converting visitors into qualified enquiries. I need a marketing-driven web specialist to overhaul the entire site—from the homepage through every product and testimonial section—so that each page guides a prospect toward booking a demo or requesting more information. Content • Rewrite all on-site copy with persuasive, benefit-led messaging that speaks to sustainability officers and investors. • Structure headlines, sub-heads and micro-copy so every scroll reinforces the value proposition and ends with a strong call to action. • Optimise on-page SEO and meta data to attract the right traffic without diluting the brand voice. Design • Re-architect the layout and navigation for a friction-free user journey on desktop and mobile. • Refresh the colour palette and typography to align with our clean, data-driven brand identity. • Replace or enhance imagery and graphics with high-quality screenshots, icons and infographics that clearly illustrate the platform’s ESG analytics. • Position compelling, visually distinct calls to action across all key touchpoints. Deliverables 1. Copy deck covering every live page (Word/Google Doc). 2. High-fidelity design mock-ups or direct implementation in our CMS (Figma, Webflow, or WordPress—whichever you prefer, just specify). 3. Optimised images/graphics in web-ready formats. 4. Final site tested for responsiveness, speed and lead-capture functionality. Acceptance will be based on: • Clear, consistent brand tone across pages. • Intuitive navigation that surfaces the “Request Demo” flow in no more than two clicks. • Noticeable uplift in Lighthouse performance scores and conversion tracking readiness (Google Analytics or similar). If you can blend sharp marketing copy with modern SaaS design best practices, I’d love to see examples of previous sites you’ve turned into lead-generating machines and discuss timelines right away.