DESIGN BRIEF: UNITED RENTALS BRANCH MANAGER EMAIL CAMPAIGN SUBJECT LINE AND HEADER Subject Line: Boost your rental fleet safety with the Rough Ready Magnet Light Headline: Rough Ready Magnet Light Sub-headline: Worksite Lighting and Power Solutions VISUAL CALLOUT GRAPHIC The email must center on a hero image of Part # RREXL-60W-M featuring these three specific callouts: Versatile Magnet Mount: Secure, hands-free attachment to metallic surfaces for challenging environments. Lightweight Mobility: Portable design weighing only 14.3 lbs for easy transport in confined spaces. +4 Blasting-Grade Protection: Secondary lens system with special-treated glass for sandblasting and painting. +4 EMAIL BODY COPY Hi [Manager Name], United Rentals is known for providing the most reliable equipment in the industry, and your customers working in hazardous environments need lighting that can keep up. The Rough Ready Magnet Light provides portable, explosion-proof LED lighting engineered to thrive in hazardous and industrial environments where safety and reliability are paramount. It is a high-demand rental asset specifically designed for the rigors of tank cleaning, sandblasting, and marine applications. +4 Why it belongs in your fleet: Versatile Magnet Mount: Offers unmatched convenience by securely attaching to metallic surfaces for hands-free operation in tight or hard-to-reach areas. Rental-Ready Portability: At just 14.3 lbs, it is easy for customers to transport and reposition across the job site. +3 Blasting-Grade Protection: Features a secondary lens system with special-treated glass engineered to thrive during sandblasting and painting. +4 TECHNICAL HIGHLIGHT SECTION Hazardous Rating: Class I Div. 1, Class II Div. 1, Class III +1 Output: 9,600 Lumens at 160 lm/W +1 Durability: IP67 Waterproof, 5G Vibration Rated +1 Lifespan: Over 150,000 operation hours @ 60C CALL TO ACTION AND FOOTER Button Text: View Full Technical Spec Sheet Warranty: 3-year limited light warranty