I have just opened a Shopify store focused on Home and Living items—everything from decorative accents to practical household essentials—and I want the entire shopping experience to feel polished, trustworthy, and conversion-ready from day one. Because the shop is brand-new, nothing is locked in yet: no preset theme, no fixed color palette, and no rigid style guide. I’m happy to let your creative eye lead the way, provided the final look aligns with the tastes of home-décor shoppers (think inviting, tidy, and easy to browse). If you have a signature approach—whether modern-minimal, cozy rustic, or something in between—I’m open to exploring it once I’ve seen your concepts. Scope of work • Select or customise a Shopify theme that fits Home & Living products. • Craft a cohesive color scheme and typography set, offering at least two options for review. • Design key pages: homepage, collection pages, product detail, cart, and about/contact. • Configure navigation, search, and basic apps (reviews, wishlist, email capture) to keep the storefront intuitive. • Optimise images, headings, and meta data so the site launches with solid on-page SEO foundations. • Provide a quick hand-off guide or video walk-through so I can maintain and update the store confidently. Acceptance criteria • Store passes Shopify’s speed score recommendations. • Layout displays correctly on desktop, tablet, and mobile. • All sample products and collections you add follow the agreed branding. • Revisions: up to two rounds on colours/typography and one on layout. Please include examples of previous Shopify or e-commerce designs—especially any in the home, lifestyle, or décor space—so I can see how you translate brand vision into a clean customer journey. Looking forward to collaborating with you on a storefront that feels just as welcoming as the products it showcases.