Freelance Website & Brochure Designer – Electric Gates Business (Conversion Focused) Overview I am looking for a high-level freelance website designer/developer to build a premium electric gates website for my company. The website must look superior to competitors, be highly optimised for Google Ads traffic, and guide visitors through a clear customer journey that converts enquiries into customers. This is not just a design project — it must be built specifically to generate high-value gate installation leads. In addition to the website, I also require a matching digital brochure which reflects the same branding and helps convert customers after they enquire. The finished result should feel premium, trustworthy, and highly professional, positioning the company as a high-end electric gate specialist. Website Build Requirements The website must be properly built and coded, not created using drag-and-drop page builders. I do not want the site built using page builders such as: Elementor Divi WP Bakery Other template-based builders These builders often produce slow, generic looking websites. The site should be: • Custom designed • Properly coded • Fast loading • Clean and lightweight • Unique in design The goal is to create a website that stands out from typical trade websites and performs better for Google Ads traffic. A custom coded theme or lightweight framework is preferred. Website Objectives The website must: • Look more professional and premium than competitors • Convert Google Ads traffic into enquiries • Clearly explain pricing, process, and quality • Build trust quickly with visitors • Showcase past installations • Make it easy for customers to enquire The website should feel high-value, modern, and specialist rather than a generic trades website. Target Customer Homeowners looking for: Electric driveway gates Composite electric gates Aluminium electric gates Wrought iron electric gates These are typically mid to high-value installations (£6,000 – £15,000+) The website should attract customers looking for quality installations rather than budget work. Key Website Features High Converting Homepage The homepage should quickly communicate: Electric Gates Done Right From £5,995 Installed Industry Leading 4 Year Warranty Key sections should include: • Strong hero section • Pricing guidance • Examples of installations • Clear enquiry buttons • Trust signals (reviews, warranty, experience) Google Ads Landing Pages Pages specifically designed for Google Ads traffic. Examples include: Electric Driveway Gates Composite Electric Gates Aluminium Electric Gates Wrought Iron Electric Gates Sliding Electric Gates Cantilever Gates Each page should include: • Starting price guidance • Photos of past work • Benefits of that gate type • FAQ section • Enquiry form Pricing Transparency The website should include clear pricing guidance to filter serious buyers. Examples: Electric Gates from £5,995 Composite Electric Gates from £7,000 Sliding Cantilever Gates from £7,500 This helps avoid price shock later in the sales process. Portfolio / Past Work A strong portfolio showing: • Real completed installations • Different gate styles • Before and after photos • Brief project descriptions This should clearly demonstrate experience and quality of work. Design Service Highlight A key differentiator of the business is that customers can see a gate design before committing. This should be highlighted clearly. Example message: See Your Gate Design Before You Buy Most companies only design your gate after purchase, but we provide a design first so customers can see exactly what their gate will look like. Mobile First Design Most visitors will come from Google Ads on mobile devices, so the website must be: • Fast loading • Easy to navigate • Clear call-to-action buttons • Simple enquiry forms Enquiry Optimisation Enquiry forms should be simple and easy to complete: Name Address Phone number Project description Optional photo upload would be beneficial. Brochure Requirement A professional digital brochure matching the website design. This brochure will be sent to customers after enquiries to help convert them into buyers. The brochure should include: • Gate styles • Installation process • Examples of past work • Warranty information • Benefits of electric gates • Pricing guidance • Contact information The brochure should feel premium, professional and consistent with the website branding. Launch & Technical Setup The freelancer will be responsible for delivering a fully working website and ensuring it is properly launched. This includes: • Migrating the website to my hosting account • Connecting the domain if required • Ensuring the website is fully live and working correctly • Ensuring all pages are indexed correctly by Google • Setting up Google Search Console • Creating and submitting a website sitemap • Ensuring proper SEO page structure • Checking the website works across desktop and mobile devices The finished website should be fully operational and ready to receive Google Ads traffic. Page Speed & Performance The website must be fast loading and optimised for performance, particularly for mobile users. The finished website should aim for: • Google PageSpeed score of 90+ • Fast mobile loading • Optimised images • Clean lightweight code Slow websites significantly reduce conversion rates. SEO Foundation Although the main traffic source will be Google Ads, the website should still be structured properly for SEO. This includes: • Correct heading structure (H1, H2 etc) • Proper meta titles and descriptions • Schema markup where appropriate • Clean URL structure • Sitemap setup and indexing The website should be professionally organised for search engines. Conversion Optimisation The website must be designed with lead generation in mind, not just visual design. This includes: • Clear call-to-action buttons • Simple enquiry forms • Logical customer journey • Pricing transparency • Trust signals (reviews, warranty, examples) The goal of the website is to generate high-value electric gate enquiries. Ownership The completed website must be fully owned by me. This means: • All files and code transferred to my hosting • No locked themes or builders • No ongoing licensing dependencies • Full control of the website after completion Ideal Freelancer Looking for someone with experience in: • Conversion-focused websites • Google Ads landing pages • Premium home improvement websites • UX and customer journey design Bonus if you have worked with: • construction companies • luxury home products • driveway or home exterior businesses What Success Looks Like A website that: • Looks better than competitors • Converts visitors into enquiries • Positions the business as premium • Helps generate high-value electric gate installations To Apply Please provide: • Examples of similar websites you have built • Your suggested structure for this website • Estimated timeline • Whether the website will be fully custom coded Please also explain: How you would structure this website to maximise conversions from Google Ads traffic.