My service-based business relies on a steady flow of qualified enquiries, so the single focus of this SEO engagement is to turn organic Google traffic into real leads and sales. I already have a functioning site which has just gone live today - replacing an old site so the domain has been in use for a couple of years - https://spectraholdings.co.uk); what I need now is strategic optimisation that lifts the pages to the top of relevant searches and persuades visitors to contact us or book directly. Scope of work • Audit the current site for technical and on-page issues that may be blocking ranking or conversions. • Build a keyword and content plan aimed specifically at high-intent search terms used by prospects who are ready to buy services like mine. • Optimise core pages (titles, meta, headings, copy, internal linking) and recommend or implement CRO tweaks that nudge visitors toward enquiry forms or calls. • Develop an ethical link-building approach that strengthens authority on Google while keeping the backlink profile clean. • Provide concise monthly reports showing position changes, traffic growth and—most importantly—lead numbers attributed to organic search. Success criteria 1. Visible ranking improvements for agreed primary keywords within the first reporting cycle. 2. Measurable uplift in organic enquiries or sales conversions over the baseline figures. 3. Clear, understandable documentation of all changes made and next-step recommendations. Content management systems, analytics dashboards and any SEO tools you prefer—SEMrush, Ahrefs, Moz, Screaming Frog, or similar—are welcome as long as the final output meets the goals above. Let me know your process, expected timeline and any initial information you need so we can get started.