Formal Informational Website Copywriting

Customer: AI | Published: 13.11.2025

I’m building a new informational website that speaks to overseas clients and every page needs clear, authoritative copy in a consistently formal tone. The goal is to explain who we are, what we do, and how we can help—without any marketing fluff—so international readers quickly find the facts they need and trust the expertise behind them. Here’s what I need from you: • Draft polished content for each page in the site map I’ll share at kickoff (think homepage, company profile, service overviews, contact details, plus any supporting sections we identify together). • Keep language precise, professional and culturally neutral so it resonates with readers whose first language may not be English. • Work in on-page SEO best practices naturally—clear headings, keyword alignment, and meta titles/descriptions—while staying true to the formal voice. • Deliver the copy in Google Docs or Word, with comments enabled for easy revisions, and provide one round of edits after my team’s review. If you have experience writing corporate or institutional web content for international audiences, I’d love to see a sample. Once I approve the outline, we can agree on milestones and timelines for a smooth hand-off to our web developer. existing website https://www.moss-properties.co.uk/ will be updated with the new content