I’m launching an online storefront for the fitness & health space where visitors can instantly purchase my digital E-books and, once registered, step into a members-only portal. The public-facing side must feel like a polished e-commerce shop: clear product pages, secure checkout, automated file delivery, and an admin area where I can upload new titles, set pricing, track sales, and issue coupons. Behind the login, clients need three core tools: • Progress tracking – each member should be able to log workouts or metrics, save history, and view simple charts or tables that update as they add data. • Message boards / forums – a clean, searchable discussion area that lets members share results, ask questions, and interact with my coaching team (moderation controls included). • Video and Resource Library Responsive design, fast load times, and integration with standard payment gateways (Stripe, PayPal, etc.) are a must. I haven’t committed to WordPress, Shopify, or a custom stack yet, so feel free to suggest the approach that best balances ease of use, scalability, and cost. Deliverables: 1. Fully functional website with e-commerce and portal features live on my domain. 2. Source files, documentation, and brief video or call walking me through day-to-day management (adding new E-books, moderating the forum, exporting user progress). 3. Post-launch support window for bug fixes. Clean code, intuitive UX, and future-proofing for additional digital products will be key acceptance criteria.