The project centres on a batch of engaging lifestyle articles, each running 800–1200 words and tailored to the fashion-and-beauty niche. Every piece should feel like friendly advice from a well-informed insider while still delivering accurate, well-researched information. Core focus • Skincare routines that everyday readers can follow without specialised equipment or products. • Seasonal fashion trends, explained in plain language with actionable style tips. SEO goals I already have a handful of keyword ideas but need your help refining and weaving them naturally into headings, sub-headings, meta description and body copy. Proper H1-H3 structure, short URLs, and compelling snippets are important so the articles rank well and invite clicks. Quality requirements • 100 % original work—no AI, no plagiarism; everything must clear Copyscape. • Consistent tone: friendly, informative, easy to digest. • Clean grammar and meticulous attention to detail. • Timely delivery—deadlines are firm because the content slots into a publishing calendar. Deliverables 1. One 800–1200-word article per brief, formatted in Google Docs or Word. 2. SEO checklist completed (keywords placed, headings optimised, meta description of 155–160 characters, one internal and one external link). 3. A short author note detailing sources used and any suggested visuals. Please attach links or files showcasing previous fashion, beauty or lifestyle writing so I can gauge voice and fit. If the first few pieces meet expectations, I’d love to extend this into a long-term collaboration with a steady flow of assignments.