We are seeking an expert WordPress Developer/Designer to provide a quotation for redesigning our existing e-commerce website specialized in bakery and oven equipment. The website is fully functional, in Arabic, and currently live with all products uploaded. We are looking for a professional "facelift" to enhance the visual identity, user experience, and conversion rates without changing the core structural foundation. 1. Design & User Experience (UI/UX) Custom Redesign: Modernize the layout, color scheme, and typography to reflect a professional industrial/commercial brand. User Interface: Create a seamless, high-converting, and marketing-focused interface that is extremely easy for customers to navigate. Mobile First: The design must be 100% responsive and optimized for mobile users. Call to Action (CTA): Strategic integration of WhatsApp floating buttons and CTAs across all pages to drive inquiries. 2. Performance & Speed Optimization Speed Benchmarking: Achieve a 95+ score on Google PageSpeed Insights (Mobile & Desktop). High-Quality Visuals: Ensure all product images are crystal clear (High Resolution) while maintaining fast loading times. Tool Management: Professional configuration of our existing premium tools: WP Rocket and Imagify. Security: Full integration and optimization with Cloudflare for protection and performance. 3. E-commerce & Technical Integration Simplified Checkout: Optimize the checkout process to be as fast and frictionless as possible. Payments: Maintain existing integrations for Arabic payment gateways and installment (Buy Now, Pay Later) services. Tracking & Pixels: Ensure all existing Social Media Pixels and Ad tracking codes remain intact and functional. SEO Compliance: The redesign must follow SEO best practices (heading hierarchy, meta tags, and alt texts) to maintain and improve search rankings. 4. Required Deliverables Estimated timeline for completion. A breakdown of costs for the redesign and optimization. Portfolio of previous work, specifically focusing on high-performance WordPress stores. The freelancer must make the website in arabic language.