I am ready to overhaul both my website and its companion mobile app in parallel, with a single guiding objective—make every interaction feel effortless for the user. Visual polish is welcome, but usability improvements sit at the top of the priority list, so every layout choice, micro-interaction, and navigation pattern should be judged first by how quickly a visitor understands what to do next. To get there, I’ll lean on you for the full spectrum of user-centred design activities: research that pinpoints pain points across devices, clear information architecture, low-fidelity concepts iterated into high-fidelity screens, and finally a clickable prototype that stakeholders can test on phone and desktop. Whether you prefer Figma, Sketch, Adobe XD, or another industry-standard tool, please outline that in your response—consistency across web and mobile is key. When you submit your detailed project proposal, be sure it explains: • the discovery approach you’ll use to surface usability issues • your step-by-step workflow from wireframes through interactive prototype • milestones with realistic timeframes and review points • how you validate designs with real or representative users before hand-off Acceptance criteria for the final delivery: • Responsive web screens and matching native or hybrid mobile screens that pass basic accessibility checks (WCAG 2.1 AA) • An interactive prototype demonstrating primary user flows on both platforms • Developer-ready assets and specs exported from your chosen design tool I’m eager to see how you would structure this project and ensure an intuitive, seamless experience across every screen size.