E-commerce Specialist with Fashion Experience: Seeking a developer/designer (Shopify, WooCommerce, or Custom) who understands the specific needs of an apparel brand, including high-quality image rendering, size guides, and easy "Add to Cart" flows. Performance-Driven Visual Design: Must be able to create a modern, sleek, and high-energy UI/UX that reflects an active lifestyle—think fast load times, mobile-first design, and seamless integration of high-resolution "action" imagery. Advanced Product Filtering & Sorting: The site must allow customers to easily filter by category (e.g., leggings, sports bras, t-shirts), size, color, and fabric type (e.g., dri-fit, compression). Conversion Rate Optimization (CRO): Looking for someone who prioritizes a frictionless checkout process, includes trust signals (reviews, secure payments), and can integrate upsell/cross-sell features like "Shop the Look." Brand-Consistent Identity: Ability to integrate custom branding elements (like our "F" logo placements) across the site, ensuring a cohesive look from the homepage to the automated order confirmation emails.