My business offers services and, although I already maintain an active presence on social networks, the real priority now is to attract a wider pool of new clients. I need clear, actionable support that turns those existing channels into consistent lead-generating assets and, where helpful, expands my reach beyond them. Here’s what would make this project a success for me: • A concise audit of my current social profiles that highlights quick-win optimisations for messaging, visuals and calls-to-action. • A short strategic roadmap outlining exactly how to position my services, what content formats to publish, and which targeting or ad tactics will bring fresh prospects into the funnel. • A ready-to-implement 30-day campaign calendar (posts, ad sets or promos) with suggested copy and creative angles. • Simple tracking guidelines so I can monitor performance and know when the strategy needs tweaking. I work exclusively with services, so any tactics or copy should be service-oriented rather than product-centric. If you also see opportunities to leverage complementary platforms—such as a lightweight landing page or relevant marketplaces—feel free to propose them as part of the roadmap, provided they support the main goal of winning new clients. Delivery can be a mix of editable docs and visual mock-ups; the key is clarity and immediate usability.