I want to turn our raw data into clear, actionable customer insights. Your task is to design and run a full analytics workflow—everything from choosing the right architecture and cleaning the data to building the models and presenting the findings in an easy-to-follow format. Please show examples of past work where you uncovered customer behaviour patterns or segmentation opportunities; I’ll use those cases to judge fit and approach. At project hand-off I expect: • A concise technical outline of the pipeline you implemented • Interactive visualisations or dashboards that explain the key insights • A short, plain-language brief summarising recommended next steps for the business Familiarity with distributed processing (Hadoop, Spark), cloud storage, and common analytics tools (Python, SQL, Tableau or similar) will help you move quickly once we start.