Project Description: We are a Swedish cleaning company operating locally in Skåne. Our website (custom PHP core, WordPress used only for blog) has recently undergone technical improvements. We are now launching Scope 2 – Conversion Optimization, divided into two phases. Phase 1 is the priority and must be delivered first. Our main goal is to significantly improve booking conversion rate, especially for our “Trial Cleaning” offer. Important Technical Context: Platform: Custom PHP core Blog: WordPress (integrated) Booking assistant: External API integration (Bokahem / Timewave) Booking assistant logic cannot be modified Only layout, structure and presentation around it may be changed Phase 1 – High Priority Focus: Dedicated high-converting landing page for Trial Cleaning Rebuild of /Boka page layout (without altering booking backend) Booking form UX improvements Mobile-first promotional conversion banner Performance protection Tracking verification Proper staging and deployment process Full detailed Scope 2 document is attached. Performance Requirements The website currently performs at high PageSpeed levels. We require: Mobile score target: 90+ Desktop score target: 95+ No material degradation in Core Web Vitals Performance must be verified before launch. Tracking & Analytics Tracking is assumed to be already working. You are required to: Preserve all existing GA4, Google Ads and Meta Pixel tracking Verify conversions fire correctly after changes Ensure staging does not contaminate live analytics Design No finalized design exists. You are expected to: Propose layout improvements Provide wireframe/mockup before implementation Collaborate with us on final design direction Proposal Requirements Please provide: Fixed price for Phase 1 Fixed price for Phase 2 Estimated timeline for each phase Breakdown of design vs development effort Any technical risks you identify Phase 1 timeline is critical. We are looking for a long-term development partner, but Phase 1 performance and professionalism will determine future collaboration.