I run an online clothing label and I’m ready to push sales harder through Meta’s ad network. The single objective is to turn more browsers into paying customers, so every element of this campaign must be built around purchase-optimised conversions. Target market – Adults aged 25-40 who appreciate stylish, mid-priced streetwear. You can refine by interests, look-alike audiences or remarketing lists as long as the core age bracket stays intact. Channels & tools Ads will run simultaneously on Facebook and Instagram via Meta Ads Manager. Please be comfortable with Facebook Pixel/Conversions API setup, catalogue feeds, Dynamic Product Ads, A/B testing and ROAS tracking dashboards. Scope of work 1. Audit my existing assets (product photos, short clips, landing pages) and highlight any gaps. 2. Craft scroll-stopping creative and persuasive copy built for sales, not just clicks. 3. Structure the full funnel: prospecting, warm engagement, and retargeting. 4. Launch, monitor, and optimise daily—budget allocations, bid strategies, creative refreshes. 5. Report weekly with clear metrics: spend, purchases, CPA, and ROAS, plus actionable next steps. Acceptance criteria • Pixel fires correctly on view-content, add-to-cart, initiate-checkout, and purchase. • Campaign maintains at least a 2.5x ROAS over a rolling 14-day window. • Transparent reporting files delivered every seven days in Google Sheets or Data Studio. I’ll supply branding guidelines, product catalogue access, and previous ad account data right after kickoff. Let’s turn impressions into orders and keep scaling from there.