Bens Market Place — Shopify Redesign & Collection Architecture Brief 1. Project Objective Transform the current Bens Market Place Shopify (https://bensmarketplace.com.au/) store into a cleaner, more intuitive, conversion‑focused shopping experience. The redesign should strengthen brand identity, improve navigation, and support the expansion of product categories — especially fossicking, outdoor adventure, toys, home goods, and seasonal collections. 2. Scope of Work A. Website Redesign Homepage - Create a bold, modern hero section featuring seasonal campaigns (e.g., fossicking gear, summer toys, home refresh). - Add clear value props: fast shipping, Aussie‑owned, curated collections. - Introduce featured collections with strong visuals. - Add a “Trending Now” or “New Arrivals” carousel. - Include a footer with improved navigation, trust badges, and newsletter signup. Navigation & UX - Simplify the main menu with clear parent categories. - Add mega‑menu for multi‑category browsing. - Improve mobile navigation with collapsible sections. - Ensure consistent branding, typography, and colour palette. Product Pages - Standardise product descriptions with SEO‑friendly copy. - Add lifestyle imagery where possible. - Include clear size/colour options, specs, and benefits. - Add “You may also like” recommendations. Branding - Apply cohesive visual identity across banners, buttons, icons, and collection covers. - Ensure tone of voice is warm, inclusive, and Aussie‑friendly. B. Collection Reorganisation & Additions Primary Collections (Top‑Level) - Fossicking & Outdoor Adventure - Toys & Kids - Home & Living - Kitchen & Dining - Garden & Outdoors - Seasonal & Gifting - Electronics & Gadgets - Pet Supplies - Tools & DIY - Automotive & Travel Fossicking & Outdoor Adventure (Hero Category) - Gold Pans & Sluices - Metal Detectors - Fossicking Kits - Camping Gear - Outdoor Tools - Apparel & Safety Gear Toys & Kids - Ride‑On Cars - Educational Toys - Outdoor Play - Arts & Crafts - Plush & Collectibles Home & Living - Home Décor - Storage & Organisation - Lighting - Candles & Scents - Bedding & Comfort Kitchen & Dining - Cookware - Drinkware - Appliances - Food Storage Garden & Outdoors - Gardening Tools - Pots & Planters - Outdoor Furniture - BBQ & Entertaining Seasonal & Gifting - Mother’s Day - Father’s Day - Christmas - Easter - Summer Essentials - Gift Bundles Electronics & Gadgets - Smart Home - Audio - Accessories - Tech Gifts Pet Supplies - Dog - Cat - Small Pets - Grooming - Feeding Tools & DIY - Hand Tools - Power Tools - Workshop Accessories Automotive & Travel - Car Accessories - Travel Gear - Safety & Emergency 3. Functional Enhancements - Add product filtering by price, type, brand, and features. - Improve search functionality with predictive search. - Add back‑in‑stock notifications. - Enable product reviews. - Add bundles and upsell apps where relevant. 4. Content Requirements - New collection banners (seasonal + evergreen). - Updated product descriptions (SEO‑optimised, benefit‑driven). - Homepage campaign copy. - Category intros for SEO and brand storytelling. 5. Deliverables - Fully redesigned Shopify theme (or updated existing theme). - Reorganised collection structure. - New homepage layout. - Updated navigation and mega‑menu. - New collection banners and hero graphics. - SEO‑aligned copy across key pages. 6. Success Metrics - Increased conversion rate. - Higher average order value via upsells. - Improved navigation engagement (menu clicks, reduced bounce). - Stronger brand consistency across the site.