I need an experienced PR partner who already knows how to break a story into the Australian press—especially in Sydney—and can prove it with recent wins for early-stage or scale-up clients. Your day-to-day work will revolve around three core activities: journalist outreach, press release writing, and building or refining media lists. The audience we must influence sits squarely in the HR and future-of-work space, so contacts at titles such as AFR, SmartCompany, HRM Magazine, Human Resources Director (HRD), Dynamic Business, StartupSmart, and similar outlets are invaluable. If you have personal relationships with reporters or editors in these publications, tell me; those connections will set you apart. Beyond placing stories, I’ll lean on you for broader media relations and communication strategy advice—everything from sharpening a news angle to timing an embargo. Expect iterative collaboration: we’ll plan narratives together, you’ll craft the release, line up interviews, and we’ll review coverage results to refine the next push. This will be an ongoing engagement. You can work remotely, but intimate knowledge of the Australian media landscape is essential. When you reply, briefly outline two or three relevant placements you secured for comparable startups and how you achieved them. Let’s start with an initial story pitch and, if we click, roll into a longer-term cadence of announcements, thought-leadership angles, and contributed articles.