The goal is simple and measurable—drive a meaningful lift in Android installs for my app, which you can preview here: https://go.milkshake.app/download-now-mwm. At the moment, visibility on Google Play is modest; I’d like to change that through a tightly-focused growth push that turns impressions into downloads. Scope of work • Analyse current store listing, keywords, creative assets and user reviews to spot quick-win optimisations. • Design and launch a data-driven acquisition campaign centred on Android users—social, influencer, paid placements or a smart blend of these channels if it maximises ROI. • Track installs, cost-per-install and retention day-7/day-30 so we can see exactly what’s working and iterate fast. • Provide weekly performance snapshots and a concise wrap-up report with next-step recommendations. Acceptance criteria 1. A detailed launch plan outlining channels, budget splits and expected KPIs. 2. Campaign assets ready for upload (ad copy, creatives, influencer briefs, store screenshots where needed). 3. Minimum 20 % growth in organic + paid installs over the agreed baseline within the first four weeks, verified through Google Play Console metrics. Feel free to propose tools—Firebase, AppsFlyer, Meta Ads Manager, TikTok Ads, or others—as long as they align with Android user behaviour and stay within the agreed budget cap.