I’m completing a paper on “Brand Dilution in Franchise Operations: KFC’s Exit from the Danish Market” and need a polished, academically sound introduction. The section must speak to fellow researchers, set a clear scholarly context, and flow seamlessly into the rest of the study. Scope • Length: 800–1,000 words (excluding references) • Tone: strictly formal and academic, suitable for journal submission • Emphasis: – Impact of the recent hygiene violations on consumer and stakeholder perception of the KFC brand in Denmark – The central role of franchise management in safeguarding brand integrity and consistency across locations – An overview of KFC’s immediate response and longer-term recovery strategies after the nationwide closure • Citations: minimum five recent, peer-reviewed sources in APA (7th) style • Cohesion: end with a concise roadmap that previews the paper’s structure and research objectives Acceptance Criteria 1. Clear definition of brand dilution and its relevance to franchise systems. 2. Precise linkage between the Danish hygiene incidents and broader franchise management theory. 3. Evidence-based discussion that positions the KFC case within existing literature on crisis response and brand recovery. 4. Flawless academic English—no colloquialisms, consistent terminology, and proper in-text citations. Deliver the introduction in an editable Word document, with references included. A brief Grammarly or similar report confirming flawless grammar is appreciated but optional.