1. Project Title Zoho CRM Automation and Systems Specialist (Optimisation and Scaling) 2. Project Overview 2.1 We are a fast-growing education group based in Australia (Tutors SA, MedPrep, STEM Centre Australia). 2.2 We already have a Zoho CRM system in place and are looking for a highly capable, hands-on specialist to optimise, streamline, and scale our current systems. 2.3 This is not a basic CRM setup project. The focus is on improving an existing system, building efficient workflows, and increasing operational performance. 3. Project Scope 3.1 Phase 1: CRM Optimisation (Immediate Priority) 3.1.1 Review and optimise the existing Zoho CRM setup 3.1.2 Improve pipelines, lead tracking, and enrolment workflows 3.1.3 Build and refine dashboards and reporting 3.1.4 Improve email templates and communication workflows 3.1.5 Identify inefficiencies and implement practical improvements 3.2 Phase 2: Automation and Integration 3.2.1 Build and improve automation workflows (e.g. Zapier) 3.2.2 Integrate website (WordPress/Elementor) forms with Zoho CRM 3.2.3 Improve data flow and system reliability 3.2.4 Reduce manual processes through automation 3.3 Phase 3: System Scaling 3.3.1 Prepare systems for higher lead volume and business growth 3.3.2 Improve performance, speed, and usability 3.3.3 Ensure scalability across multiple brands 4. Required Skills 4.1 Strong experience with Zoho CRM configuration and optimisation 4.2 Proven experience improving existing CRM systems 4.3 Experience with automation tools such as Zapier 4.4 Experience with integrations including webhooks and APIs 4.5 Strong problem-solving ability and systems thinking 4.6 Ability to work independently and implement solutions 5. Nice to Have 5.1 Experience with ClickUp or similar platforms 5.2 Experience working with multi-brand or multi-pipeline systems 5.3 Experience in education or service-based businesses 6. Important 6.1 This role is for an individual freelancer 6.2 You will work directly with the founder and internal team 6.3 We are looking for a hands-on specialist who can execute and improve systems 7. Engagement 7.1 Initial project-based engagement focused on priority improvements 7.2 Potential for ongoing work based on performance 7.3 Flexible hours with potential part-time continuation 8. To Apply Please include: 8.1 Examples of Zoho CRM systems you have optimised or improved 8.2 An example of an automation workflow you have built 8.3 Tools you have used (Zoho, Zapier, APIs, etc.) 8.4 Your availability and hourly rate 9. Screening Question 9.1 If you are given an existing Zoho CRM system that is working but inefficient, what are the first three things you would audit and improve?