I run a WordPress site that delivers good content but suffers from weak design and aesthetics. My top priority is to refresh the look and feel while tightening the user experience so visitors stay longer and interact more. Here is what I need: • Craft two or three fresh page templates that can be dropped into the existing theme without breaking current functionality. • Use cleaner typography, balanced white-space, and stronger color hierarchy to draw attention to calls-to-action. • Reorganise on-page elements logically so the story flows and engagement rises. Smooth micro-interactions, hover states, and button cues are welcome where they add value. • Review the overall layout and suggest quick-win structural tweaks—especially on key landing pages—to boost conversions. My stack is standard WordPress, so you should be comfortable editing templates, child themes, and light PHP if needed. A solid grasp of UX/UI principles is essential; I’m looking for thoughtful reasoning, not just pixels. To apply, please: 1. Share 2–3 live WordPress sites you personally worked on (include your specific role). 2. Briefly outline one concrete improvement you would make to a sample page on my site to raise user engagement. I’ll shortlist based on portfolio quality and the logic behind your proposed change, then agree a fair budget and timeline together. Let’s make this site both beautiful and effective.