Summary Established Virginia law firm website (400+ pages) needs an experienced WordPress professional to perform a comprehensive technical cleanup and stabilization. The url is https://cpollardlaw.com/ This is NOT a redesign and NOT an SEO project. This is WordPress hygiene, stability, and performance work on a large, content-heavy site that already ranks well and must be handled carefully. I am working with a specialized entity-SEO company (Kalicube) that manages a proprietary schema/plugin system. Your work must not interfere with that, which starts next week. Scope of Work * Audit all installed plugins (identify conflicts, bloat, redundancies) * Remove unnecessary/broken plugins * Safely update remaining plugins * Database cleanup and optimization * Fix broken internal links and broken images * Resolve redirect chains and obvious 404 issues * Clean XML sitemaps and orphan URLs * Improve crawl depth via internal link fixes (no URL changes) * Site speed and performance optimization * Security hardening * Full backup before any work begins * Clear documentation of all changes made Critical Restrictions * DO NOT modify or remove the Kalicube plugin * DO NOT install SEO or schema plugins (Yoast, RankMath, AIOSEO, etc.) * DO NOT change URLs, navigation, or site architecture * DO NOT modify the About page * Preserve all existing SEO elements and redirects Requirements * Experience maintaining large WordPress sites (300+ pages) * Strong staging → production workflow * Clear backup and rollback process * Proficiency with Google Search Console and Screaming Frog (or equivalent crawl tools) * Excellent documentation habits To Apply, Please Provide * Examples of WordPress cleanup/maintenance work * Your process for safely updating production WordPress sites * Your backup and rollback process * Confirmation you work in staging first * How you use crawl tools to document before/after improvements * Estimated hours and rate * When you can start Budget: $2,000-3,500 depending on scope and timeline