We are looking for an experienced WooCommerce designer-developer to improve the design, usability, and visual quality of our existing website. The goal is to create a more modern, clean, and professional ecommerce experience while working within our current WooCommerce theme. We are not planning to change the theme at this time. The selected freelancer must be able to both design and implement the improvements directly in WordPress / WooCommerce. Our website: https://torontopoolsupplies.ca OBJECTIVES • Improve overall visual quality and create a more modern look • Improve usability and user experience • Improve layout, spacing, and visual hierarchy • Improve mobile experience • Maintain full WooCommerce functionality • Do not break existing SEO, URLs, or integrations SCOPE OF WORK 1. Header and Navigation Improvements Goals: improve usability, clarity, and modern appearance Tasks may include: • Improve header layout and spacing • Improve logo positioning and size • Improve navigation menu usability and styling • Improve search bar visibility and usability • Improve mobile menu layout • Improve overall visual hierarchy 2. Product Page Improvements (High Priority) Goals: improve clarity, usability, and conversion potential Tasks may include: • Improve product title, price, and Add to Cart section layout • Improve spacing and alignment • Improve visual hierarchy • Improve product image gallery usability • Improve trust elements layout (availability, shipping info, etc.) • Improve mobile layout • Make layout cleaner and easier to scan 3. Category Page Improvements Goals: improve product browsing experience Tasks may include: • Improve product grid layout • Improve spacing and alignment • Improve product card design • Improve filter and sorting usability • Improve mobile layout 4. Homepage Improvements Goals: improve overall structure and visual quality Tasks may include: • Improve spacing between sections • Improve typography hierarchy • Improve visual consistency • Improve mobile responsiveness 5. Mobile Optimization Goals: ensure excellent usability on mobile devices Tasks may include: • Fix spacing issues • Improve button sizes and positioning • Improve mobile layout consistency • Improve navigation usability TECHNICAL REQUIREMENTS All changes must be implemented directly in WordPress / WooCommerce. Freelancer must: • Work within the existing theme • Not change the theme • Not break WooCommerce functionality • Not break checkout • Not break existing URLs • Not negatively affect SEO Use proper methods such as: • child theme customization • CSS customization • WooCommerce template overrides (if needed) • WordPress best practices Do not use hacks or quick fixes that may break future updates. DESIGN REQUIREMENTS The design should be: • modern • clean • professional • consistent • optimized for ecommerce usability Avoid outdated or cluttered layouts. DELIVERABLES • All changes implemented directly on staging site • Fully functional WooCommerce website • Fully responsive design • Clean and maintainable code Optional but preferred: • Figma mockups before implementation (for key pages) STAGING AND DEPLOYMENT Work must be performed on staging site first. Deployment to live site will happen only after approval. FREELANCER REQUIREMENTS Must have experience with: • WooCommerce • WordPress theme customization • UX/UI for ecommerce • responsive design Please provide: • examples of WooCommerce sites you improved • links to live sites • brief description of your role in those projects GOAL The final result should look modern, professional, and significantly improved visually and functionally, while maintaining the current technical structure.