Western Union https://play.google.com/store/apps/details?id=com.westernunion.android.mtapp&hl=en-US Flow: CPA. Converts on User Acquisition - which is defined as any new customer that competes a transaction on WU. That could be a net new customer or a lapsed user which is defined as anyone who hasn't transacted in the last 12 months. Tracking: AppsFlyer Other events to track and optimize: Sign-Ups Money Transfers Clickcap 50k clickcap NOTE: Installs will fire the publishers Default Postbacks, however Installs are NON-PAYABLE. Please have publishers provide us with their event postbacks for User Acquisition (PAYABLE) and other events for optimization. KPI: Hard Pass Placement in S2 Pass Device ID in S4 - Preferred (not mandatory) Sign-up/Install Above 15% User Acquisition/Sign-up Above 20% New User Acquisitions/Installs Above 3% Offer Restrictions: No incent, No fraud, NO SMS, No search, no trademark bidding, no branded search, no branded social, no placements on sites promoting politics, violence, hate language or adult content