Scope of Work (SoW): Website Design & Development **For an Independent AI Investment Risk Advisory Practice** ## **1. Background & Objective** We are an independent advisory practice specializing in **AI Investment Risk Audits** for senior leadership (Boards, CFOs, Independent Directors, CTOs). The website’s purpose is **credibility, authority, and decision confidence** — not lead volume, SEO gimmicks, or generic AI marketing. All website **content, positioning, messaging, and structure have already been finalized**. The engagement is **execution-focused**, not content creation. ### **Primary Objective** To design and develop a **board-grade, credibility-first website** that communicates: * Independence * Professional skepticism * Capital-risk orientation * Governance maturity * Senior advisory stature (solo practitioner, not a firm pretending to be one) --- ## **2. Target Audience** The website is written for: * Board members & Independent Directors * CFOs & CEOs approving AI budgets * CTOs / Heads of AI involved in investment justification * Regulators, auditors, and risk professionals (secondary) **It is explicitly NOT designed for:** * Early-stage startups * Developers seeking tutorials * Mass-market AI curiosity traffic --- ## **3. Pages to Be Implemented (Content Provided)** The following pages are **already finalized and must be implemented without dilution**: 1. Home 2. About 3. Services 4. The Methodology 5. Independence Statement & Engagement Acceptance 6. Our Role in the AI Governance Ecosystem 7. If the Answer Is “No” 8. Resources 9. Insights & Analysis (Blog) 10. Books 11. FAQs 12. Contact 13. Legal Disclaimer > Developer responsibility is **structure, layout, typography, hierarchy, and clarity** — not rewriting. --- ## **4. Design Philosophy & Expectations** ### **Tone & Aesthetic** * Minimalist, restrained, professional * No “startup” visuals, stock AI imagery, or hype-driven design * Reads like a **board memo**, not a landing page ### **Design Principles** * Clear information hierarchy * Generous white space * Strong typographic discipline * Subtle authority (not loud confidence) * Timeless, not trendy ### **Comparative Reference Points** Closer to: * Independent financial advisory firms * Risk consulting boutiques * Think tanks / governance bodies Far from: * SaaS landing pages * AI product sites * Growth-hacking designs --- ## **5. Technical Requirements** ### **Platform** * WordPress / Webflow / equivalent acceptable * Must be easy for solo practitioner to maintain * No heavy plugins or fragile dependencies ### **Performance** * Fast load times * Mobile responsive * Clean HTML / CSS ### **Security** * SSL * Basic security hardening * No unnecessary third-party trackers --- ## **6. Blog & Content Management** * Clean blog architecture for **Insights & Analysis** * Ability to: * Publish long-form essays * Highlight featured articles * Categorize by themes * No “engagement widgets” or social clutter --- ## **7. Forms & Lead Handling** ### **Contact Form** * Structured inquiry form (as specified in content) * Spam protection * Professional tone (not “contact us casually”) ### **Email Capture** * Simple, non-intrusive email capture for: * Resources * Insights subscription --- ## **8. SEO & Analytics (Lightweight Only)** * Basic SEO hygiene (titles, meta, structure) * Google Analytics / equivalent * No SEO content rewriting * No keyword stuffing or growth hacks This website prioritizes **authority over traffic volume**. --- ## **9. Deliverables** 1. Fully functional website 2. Responsive across devices 3. CMS access & handover 4. Documentation for basic updates 5. One post-launch support window (30 days) --- ## **10. What This Engagement Is NOT** To avoid misalignment, please note: * This is **not** a branding exercise * This is **not** a copywriting engagement * This is **not** a lead-generation funnel * This is **not** a design playground The content is deliberate and must remain intact. --- ## **11. Ideal Vendor Profile** We are looking for a partner who: * Has experience with **professional services / advisory / governance websites** * Is comfortable working with **long-form, intellectually dense content** * Respects positioning discipline * Can challenge design decisions, not messaging * Understands credibility as a design constraint --- ## **12. Proposal Requirements** Please include: 1. Relevant past work (professional services preferred) 2. Proposed platform & rationale 3. Design approach & sample references 4. Timeline (realistic, not rushed) 5. Fixed-fee pricing 6. Post-launch support terms --- ## **13. Evaluation Criteria** Proposals will be evaluated on: * Design maturity * Understanding of audience * Respect for independence positioning * Clarity of execution plan * Long-term maintainability Lowest price will **not** be the deciding factor. --- ## **14. Final Note** This website represents an **independent capital-risk voice** in AI decisions. Its credibility must survive scrutiny from boards, regulators, and Big 4 partners. If your team is excited by that challenge, we welcome your proposal.