I need a sharp-eyed Shopify expert to move quickly through my store and refine whatever is holding back conversions. My priority is simple: every change you make should measurably lift sales. Expect to dive straight into the live theme—adjust layout, polish visuals, streamline navigation, tighten copy, and remove friction in the cart and checkout flow. I’m open to suggestions on apps, theme tweaks, or custom code, as long as the end result is a smoother path to purchase and a higher average order value. Speed is critical. Once we agree on an action plan, I’d like to see the first round of improvements implemented right away, with testing and refinement to follow immediately after. Please reply with: • A brief outline of how you would audit the store for conversion obstacles • Examples of Shopify builds or overhauls that directly boosted revenue • An estimated turnaround time for the initial optimisation pass I’ll supply theme access and analytics on acceptance so you can benchmark before and after results. Let’s push these edits live ASAP and watch the sales climb.