This role is focused on strategy and consultation first, with the possibility of future front-end development work for the right candidate. Our goal is to build a cleaner, more intuitive, and more engaging user experience that aligns with what we want the site to achieve. Primary Objective Improve user engagement by optimizing: • Navigation and usability • Content readability • Visual hierarchy and overall visual appeal What We Need Help With • Conduct a UI/UX audit of our current website • Identify friction points, inefficiencies, and confusing flows • Evaluate navigation structure and usability • Assess content layout and readability • Review visual design and user attention flow • Provide clear, actionable recommendations (not just theory) • Advise on what the site should be optimized to achieve (based on our business goals) • Recommend prioritized fixes (quick wins vs long-term improvements) Deliverables • Written UI/UX audit or report • Annotated screenshots or visual references (preferred) • Clear list of recommended changes and why they matter • High-level UX roadmap or improvement plan • Optional: Wireframe or layout suggestions (bonus) Nice to Have (Not Required) • Front-end development experience (React, Next.js, Tailwind, Webflow, etc.) • Experience working on engagement-driven products (SaaS, fintech, gaming, marketplaces, or consumer platforms) • Ability to continue into future UI implementation work Who You Are • Strong background in UI/UX strategy, not just visual design • Comfortable auditing an existing site and challenging assumptions • Able to explain UX decisions clearly to non-designers • Focused on practical improvements that move metrics, not just aesthetics