My tools platform, https://getconvertor.com/, needs a strategic SEO push aimed squarely at driving more organic visitors. The work spans three key areas of the site—the home page, every individual tool page, and the blog section—so improvements must flow consistently across the entire domain. Primary objective • Significantly increase organic traffic by raising our visibility for the queries people actually type when they need quick online converters and calculators. Scope of work • Keyword discovery and mapping: because I don’t yet have a defined list, start with data-driven research to surface high-value, low-competition phrases, then assign them sensibly to the home page, each tool page, and future blog topics. • On-page optimisation: craft meta titles, descriptions, headers, internal links and concise copy tweaks that align with the chosen keywords while keeping the UX clean. • Technical checks: speed, mobile friendliness, schema markup and indexation issues must be spotted and fixed so search engines can crawl the site smoothly. • Content recommendations: outline fresh blog/article ideas that can capture long-tail traffic and support the tools. I’ll handle writing if preferred; you simply supply the brief and target phrases. • Progress reporting: baseline metrics at the start, then clear monthly updates showing traffic, rank movement and next steps. Acceptance criteria 1. A keyword research file listing primary and secondary phrases with search volume and intent. 2. An optimisation sheet or direct CMS updates for the home page plus at least ten priority tool pages. 3. A technical audit summary with actions taken or recommended. 4. A content calendar (minimum eight blog titles) mapped to keywords. 5. First monthly report demonstrating measurable improvements in impressions or clicks. Tools and references Use whichever combination of Google Search Console, Ahrefs, SEMrush, Screaming Frog or similar suits your workflow; just document sources so the data can be verified later. With these pieces in place, the site will be positioned to capture far more organic traffic and steadily convert visitors into loyal users.