I need a thorough, technically-minded audit of my existing website with the goal of boosting organic visibility while complementing an already-running Google Ads campaign. My priority is Technical SEO: improving site speed, mobile-friendliness and overall crawlability so paid traffic converts better and search engines reward the site with higher rankings. Here is what I already know: • Mobile responsiveness is inconsistent on several templates. • A number of internal pages return 404s or redirect chains, hurting link equity. • Product and service description pages, along with the main homepage/landing pages, would benefit from cleaner markup and more focused on-page signals. What I’m looking for: 1. A full technical audit covering Core Web Vitals, site architecture, XML sitemaps, indexation status and any server-level issues you uncover. 2. A clear, prioritised action plan that fixes mobile responsiveness problems and eliminates broken links without disrupting existing paid campaigns. 3. Hands-on implementation of the critical fixes (responsive layout adjustments, link repairs, meta tags/structured data tweaks) and guidance on how to keep them healthy going forward. 4. Recommendations on refining the key content sections mentioned above so they align with technical best practices and support ad-driven landing pages. Acceptance will be based on: • A concise audit document with before/after diagnostics. • Verified repair of all reported mobile and link errors. • Measurable improvements in PageSpeed Insights and lighthouse scores. • No negative impact on current Google Ads tracking or conversions. Please bring any preferred tools—Screaming Frog, SEMrush, Google Search Console, PageSpeed Insights, Lighthouse, or similar—and spell out exactly how you’ll approach each stage. I’m ready to get started as soon as I see a clear timeline and methodology.