My nonfiction title, “The Lost Legacy of an American President,” already sits on Amazon, Goodreads, and other major outlets, yet it has never enjoyed a proper rollout. I want to change that with a focused social media campaign that explains why Donald J. Trump’s unexpected ascent, his subsequent shortcomings, and the long-term MAGA fallout still matter to U.S. democracy. Scope of work The campaign should live primarily on Instagram and Twitter, translating the book’s key insights into attention-grabbing short-form videos. I picture author-to-camera clips, animated quote pulls, and news-style explainers that stimulate comments and shares. A tight content calendar, smart hashtag strategy, and coordinated cross-posting will be critical for traction. Key deliverables • A 4-week strategy roadmap covering tone, target audiences, and daily posting schedule • At least ten polished video assets (15–60 sec each) optimized for both platforms • Captions, tags, and thumbnail graphics ready for upload • Growth benchmarks (followers, engagement rate, click-throughs) and a simple tracking sheet • End-of-campaign report summarizing performance and next-step recommendations Please ground all creative choices in the book’s central themes—populism, political risk, and democratic norms—while keeping the visuals platform-native and share-worthy. I’ll supply the manuscript, cover art, and any on-camera commentary you need; you handle editing, posting, and community interaction during the run. If this pilot month shows momentum, we can explore extending the partnership or introducing Facebook and email sequences later.