The project is to craft a modern, visually sleek online store focused exclusively on watches. The site must showcase a product catalog that can be filtered by brand, movement, price range and any other key attributes, making it effortless for visitors to narrow down choices quickly. A secure shopping cart and streamlined checkout flow are essential, together with a built-in customer review section so buyers can share feedback directly on each product page. The overall visual language should echo contemporary watch culture—clean lines, ample white space, bold hero imagery and smooth micro-interactions that feel premium yet minimalist. Core deliverables • Fully responsive front-end with modern & sleek UI/UX • Filterable product catalog tied to an easy-to-manage back-end • Shopping cart, checkout and order confirmation pages wired to industry-standard payment processors (final choice of gateway can be decided during development) • Customer review system with star ratings and moderation controls • Basic on-page SEO setup, performance optimisation and analytics hookup Acceptance will be based on cross-device testing, accurate filter logic, frictionless checkout, and a design that aligns with the modern aesthetic described above.