I’m giving our clinical skincare line a facelift and need a seasoned copywriter to re-energise the product pages on our website. The assignment is focused solely on website content—no ads, no blog posts—just clear, compelling copy that turns each SKU into a must-try. You’ll be rewriting every product page so that our science-backed formulas feel approachable and benefit-driven while still sounding credible to dermatology-savvy shoppers. Expect to work with INCI lists, claims that have been legally approved, and a brand voice that balances authority with warmth. What I need from you: • Fresh headlines, short-form benefit statements, and concise body copy for each product page • Natural, on-brand keyword use for search visibility • A structure that lets imagery, usage directions, and future testimonials slot in neatly I’ll supply current live copy, lab notes, and positioning guidelines; you return clean Word or Google Doc files ready for upload, plus a quick rationale for any major voice or structure shifts. If you’ve handled premium beauty or derm-backed brands before, let me see those samples—clarity, credibility, and conversion are the three Cs I care about most.