My Shopify store needs a complete once-over, with the main focus on user-friendliness and conversion optimisation. I want shoppers to find what they need instantly, glide through checkout and enjoy the site on every device. Here’s what I’d like you to tackle: • UX & Conversion: streamline the buyer journey, polish product pages and refine the homepage so visitors are nudged naturally toward purchase. • Navigation & Menus: rebuild the menu structure so popular pages are always one click away and dropdowns feel intuitive. • Mobile Optimisation: make sure layouts, buttons and images load flawlessly on phones and tablets. • Full SEO Audit: on-page titles, meta descriptions, keyword alignment, image alt text and speed checks using tools like Google PageSpeed Insights. • Theme Upgrade: recommend and, if it truly improves performance, install a high-quality free Shopify theme that complements the brand. • B2B / Wholesale Setup: configure tiered pricing without relying on monthly-fee apps, using Shopify’s built-in features or one-time purchase solutions. • Basic Settings Review: payment gateways, shipping profiles, taxes and legal pages double-checked for accuracy. • Speed Optimisation: compress images, trim unused code and leverage Shopify’s native performance settings. To gauge fit, please share links to Shopify stores you’ve revamped—especially examples where you boosted conversions or simplified navigation. Once we agree on the scope, I’ll provide theme access and collaborator permissions so you can dive straight in.