We are looking for an experienced Shopify developer to help set up and customize an online fashion store using a free Shopify theme as Phase 1. Scope of Work (Phase 1): Set up Shopify store structure (navigation, menus, collections) Customize a free Shopify theme to achieve a clean, professional, fashion-focused look Create core pages: Home, Collections, Product template, Cart Set up product collections (Men, Women, Footwear, New Arrivals, Best Sellers) Import and organize products from Square export (products, variants, pricing, images) Configure product filters and sorting (size, color, category, price) Install and configure essential apps: Product reviews Loyalty/rewards Email capture popup Connect Instagram Shop and Facebook Shop Set up payment gateways, shipping profiles, and taxes Basic on-page SEO setup (meta titles, descriptions, URL structure) Ensure mobile responsiveness and cross-browser compatibility Testing and launch preparation Additional Notes: Work will be done under an hourly contract with a capped number of hours Any advanced animations, heavy custom layouts, or luxury-level enhancements will be discussed and approved separately before additional hours are used Clear progress updates are expected during the project Skills Required: Shopify Shopify Theme Customization eCommerce Development HTML / CSS Product Migration