I’m ready to take my Indian women’s clothing label online with a full-featured Shopify store that feels both rooted in tradition and refreshingly modern. The site has to celebrate our festive kurti sets abd also daily wear kurti styles, using a design language that marries ornate ethnic motifs with clean, contemporary layouts. Visual direction The palette should effortlessly mix vibrant jewel tones with lighter pastels so every page feels colourful but never overwhelming. Think fusion: classic paisley accents beside minimalist grids, hand-drawn borders paired with sleek product cards. Note - The design should be more mobile oriented as majority of our audience uses mobile to access our website Essential site structure To support growth and storytelling I need, in addition to the core product pages: • Collections and a New Arrivals hub for easy merchandising • An About Us page that highlights our craft heritage • A blog for style tips and festive lookbooks • A Customer Reviews section, integrated through a suitable Shopify app . Also need to integrate reels and posts from Instagram onto the website. Clicking on reels should directly take me from website to instagram Technical expectations • Built on Shopify 2.0 with customisable sections; mobile-first, fast and SEO-friendly • Smooth navigation—mega-menu, robust filters, wishlist and secure checkout • Banner design, icon suite and typography that echo Indian textiles while staying crisp • Google Analytics, Facebook/Instagram pixel and basic on-page SEO set-up • Handover session so my team can add new products and manage content confidently Please share two or three fashion-focused Shopify sites you’ve designed that showcase a similar fusion aesthetic, and outline the theme or custom framework you’d use plus your timeline for design, development, QA and launch. Note - The design should be more mobile oriented as majority of our audience uses mobile to access our website