--- SCOPE OF WORK --- 1. META DESCRIPTIONS (343 pages) - Write unique, keyword-rich meta descriptions (150-160 chars) for all product and collection pages - Fix 41 pages with duplicate meta descriptions 2. H1 HEADINGS & HEADING STRUCTURE (285 + 341 pages) - Ensure every product page has exactly one H1 with relevant keywords - Fix heading hierarchy (H1 > H2 > H3) across all affected pages 3. IMAGE ALT TEXT (254 pages) - Add descriptive alt text to all product images - Include product name, fabric, and style in each alt attribute 4. DUPLICATE CONTENT (160 text blocks + 11 pages) - Identify and rewrite duplicate product descriptions - Consolidate repeated content blocks (size guides, shipping info) into linked pages 5. TITLE TAGS (66 pages) - Rewrite title tags to follow format: [Product Name] | [Category] | Label Kamra - Ensure keywords from titles appear in page body text 6. ANCHOR TEXT & INTERNAL LINKING (78 pages) - Replace generic anchor texts ("View All", "Shop Now") with descriptive keyword-rich text - Fix 49 pages with poor anchor text 7. KEYWORD ALIGNMENT (72 pages) - Ensure H1 keywords match page content - Fix 48 pages where title keywords are missing from body text 8. TECHNICAL FIXES - Fix broken "About Us" link pointing to old myshopify.com URL - Resolve 1 HTTPS page with insecure content - Add canonical tags for 47 URLs with dynamic filter parameters - Improve internal linking for 29 pages that are 3+ clicks from homepage - Fix 2 external link issues --- WHAT I NEED FROM YOU --- - Access to Shopify admin will be provided - All changes must be made directly in Shopify (no external tools) - A completion report listing all changes made per page - Turnaround: within 10-14 days preferred --- IDEAL CANDIDATE --- - Proven experience with Shopify SEO (please share past work or results) - Familiar with fashion/apparel or Indian ethnic wear niche is a plus - Strong English writing ability for product descriptions - Knowledge of Shopify's metafields and theme editor