JOB DESCRIPTION We are looking for an experienced Shopify UI/UX expert to fully redesign and optimize our website for better user experience, higher conversion rates, and a premium e-commerce feel. This is NOT just a design job — we need someone who understands e-commerce psychology, CRO (conversion rate optimization), and Shopify structure. PROJECT GOAL Our goal is to transform our store to match the quality and performance of: Reference Store: https://www.discount-supplements.co.uk/ Current Store: https://ez0pvq-u2.myshopify.com/ We want a clean, modern, trust-focused website that is easy to navigate and designed to increase sales. WHAT YOU WILL DO You will be responsible for improving the FULL website experience: Homepage High-converting Hero banner (VERY IMPORTANT) Clear value proposition (above the fold) Proper section hierarchy Clean layout with strong branding Trust elements (reviews, badges, delivery info) Product Pages (CRITICAL) Improve layout for higher conversion Optimize: Product images Title structure CTA (Add to Cart) Reviews placement Reduce friction and hesitation UI / DESIGN Modern, clean, premium UK e-commerce style Consistent branding (colors, fonts, spacing) Mobile-first optimization UX (User Experience) Improve navigation & structure Make browsing easy and intuitive Reduce clutter (remove unnecessary popups, distractions) Performance & SEO (Basic Level) Improve page speed (where possible) Ensure SEO-friendly structure WHAT WE EXPECT FROM YOU Proven experience with Shopify (NOT beginner) Strong portfolio of live stores Experience in conversion-focused design Understanding of UK / supplement / e-commerce market Ability to think like a customer, not just a designer VERY IMPORTANT We need someone who can design HIGH-CONVERTING HERO BANNERS like top brands. If you apply, include: Examples of homepage designs Examples of product pages Stores you worked on that improved conversion DO NOT APPLY IF: You only do basic theme edits You don’t understand CRO / conversion You don’t have real Shopify experience PROJECT TYPE Ongoing work possible (multiple stores) Long-term collaboration if results are good TO APPLY, ANSWER THIS: Send 2–3 Shopify stores you worked on What would you improve on our current website? How do you improve conversion on product pages?