My perfume-brand site needs a two-pronged push: stronger Google rankings and visibly faster page loads. The commercial aim is simple—more sales and audience flowing directly through the online store. Here is how I see the work breaking down: • Comprehensive optimisation across on-page, off-page and technical SEO so every product page, collection page and blog post is ready to capture intent-driven traffic. • Page-speed improvements that satisfy Core Web Vitals—minifying code, compressing images, smart caching and any other proven tactic that trims seconds off load time without harming design. • Clean integration with Google Search Console and Analytics for transparent tracking of ranking gains, click-throughs and sales uplift. Acceptance criteria 1. Key pages reach “Good” scores in Google PageSpeed Insights for both mobile and desktop. 2. A measurable uptick in organic sessions and conversion rate within the first full month after changes are indexed. 3. A concise handover report outlining the exact changes applied and next-step recommendations. All work happens directly on the live site (or staging, if you prefer) with minimal downtime, and any new plugins, scripts or CDN costs will be cleared with me first. Let’s get the fragrance of this brand in front of more shoppers—faster.